The mainstreaming of podcasts has meant it has nearly become the exception that a cable television network doesn’t have a podcast. The latest is the History channel, which has just launched its first series. On History This Week, host Sally Helm revisits historical events that occurred “this week.” It’s the first of several podcasts the channel plans to launch in 2020.
History This Week launched on Monday with release of an episode that recounts the story of Auschwitz and its survivors 75 years after its liberation. Other episodes in the works will explore such moments as the 1964 public health announcement wherein the U.S. Surgeon General decried that smoking was bad; the Great Boston Molasses Flood that devastated the North End; Apple’s iconic 1984 Super Bowl commercial that launched the very first Macintosh computer; and the ratification of the 15th Amendment. Each podcast will last about 20 minutes. Helm, its host, is a former reporter on NPR’s Planet Money podcast.
“The History This Week podcast is a natural extension of the History brand – meeting our audiences where they are with the content they crave, continuing a true 360-degree experience,” said Mark Garner, Executive VP of Content Licensing and Business Development at A+E Networks, which owns the channel.
The network is working with Acast to host and publish its shows. “Podcasting is a critical medium that allows media companies like A+E Networks, which excel at producing high-quality content, to meet new audiences and existing fans in fresh ways,” said Acast’s Director of U.S. Content Veronika Taylor in the announcement.