More than seven years after the “MJ Morning Show” left the airwaves at CHR WFLZ Tampa (93.3), host Todd “MJ” Schnitt is back on the city’s FM dial. But it’s not an air shift he’s hosting, but rather a podcast and Schnitt has returned to iHeartMedia-owned hot AC “Mix 100.7” WMTX and country “US 103.5” WFUS to promote the podcast he launched last October. “Here’s a former radio morning show turned podcast that’s going to advertise on local radio. I don’t know that anyone has ever done that,” Schnitt said in an interview with the Tampa Bay Times.
Three months ago, Schnitt announced he had partnered with the Tampa-based digital media company Radio Influence to produce the show in which he’ll be reunited with two other former cast members: Dom “Fester” Siciliano and Michael “Froggy” Cusamano. Six episodes of the hour-long MJ Morning Show podcast have been published so far. Schnitt told the Tampa Bay Times that he has had “tens of thousands of downloads,” so far, thanks to the buzz created by social media and word of mouth promotion. Billboard ads are also in the works. He also said that he’s had some positive feedback from potential advertisers.
Schnitt plans to release new episodes every other week for now. He also co-hosts The Fark and Schnitt Podcast with Drew Curtis, creator of the news aggregator website Fark. That weekly show launched in September and features a wry take on the week’s news. Schnitt also hosts a syndicated radio talk show for Compass Media Networks that airs on about 50 stations nationwide.
Meanwhile, the WMTX and WFUS ads may not be Schnitt’s only reentry onto Tampa’s FM dial. He told the Tampa Bay Times he’s had some “feelers” from some radio companies about a potential new morning show on terrestrial radio. The previous “MJ Morning Show” ran for 18 years on WFLZ before it ended in February 2012.
This story has been updated to reflect Schnitt’s ads are airing on WMTX and WFUS, and not WFLZ.