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Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino, is the producer and driving force behind the creation of iHeartRadio’s first-ever podcast hosted by a kid. In this case, two kids. The podcast is hosted by entrepreneurs Brandon Martinez (13 years old) and Sebastian Martinez (11 years old), the brothers that created the South Florida based charity sock company Are You Kidding Socks. Their show aims to help young people find creative ways to give back and benefit Stand Up To Cancer. 

The Are You Kidding Podcast will tell the story of how the two brothers founded the for-profit company that designs and sells boutique socks while raising funds and awareness for local and national charities. Are You Kidding Socks has sold over 100,000 pairs of socks for cancer research and other charities since 2015. 

The inaugural episode of the podcast will feature Poppy, a 13-year-old who was diagnosed just five days before her 11th birthday with acute lymphoblastic leukemia and helped design the unique Stand Up To Cancer charity socks. The podcast will also feature celebrity guests and on-air personalities including John Leguizamo, Bobby Bones and Elvis Duran who will share their own passion for giving back.

The eight-episode Are You Kidding Podcast launches today (Aug. 5) and will run through September, which is Pediatric Cancer Awareness Month.