Bob McCown retired from his long-running “Prime Time Sports” show that aired across Canadian radio from 1989 to 2019. Since then he has been a podcaster, host of the daily The Bob McCown Podcast with co-host John Shannon. Now McCown is aiming for a bigger reach and a return to radio as he strikes a deal with SiriusXM to make his podcast part of its lineup. The podcast will also debut on Canada Talks (channel 167) each weekday at 6pm ET.
"For over 30 years, Bob 'Bobcat' McCown has been an iconic figure in sports radio, making outstanding contributions to the industry and building the category in Canada," said John Lewis, Senior VP of Programming and Operations at SiriusXM Canada. "We are thrilled to have him share his sports commentary and opinions with SiriusXM Canada listeners as we work together to take our sports programming to the next level."
The Bob McCown Podcast covers the big news from the world of sports each day. Each episode runs under 45-mintues. It will be the jumping off point of the partnership. The relationship will include the creation of additional content to be made available on the SiriusXM satellite and streaming services. Listeners can expect 10 additional podcasts, each with a look inside the world of sports.
"I'm very pleased to be working with the team at SiriusXM Canada to bring my podcast to their engaged subscribers," said McCown in a statement. "I look forward to sharing new podcast content later this year and continuing to bring stories and conversations to SiriusXM's Canadian sports fans."