The Black Effect Podcast Network, the network that radio personality Charlamagne Tha God is building with iHeartMedia, has inked rap superstar and entrepreneur Jay “Jeezy” Jenkins to its roster. Jenkins will host The (Re)Session Podcast that will be a riff off his upcoming album “The Recession 2.” Episodes of the podcast will take their cues from song titles with subjects such as mental health, economics, prison reform, police brutality, grief, systemic racism, community, and spirituality.
"Jeezy has been a motivator with his words for years,” said Charlamagne Tha God in the announcement. “His life experiences have inspired so many through music and now he will do the same with his podcast. It feels great to have him as a partner and hopefully we can make the list of extraordinary plugs that he's had throughout his many lives!"
Guests on the podcast include Tony Robbins, who is featured on the premiere episode, with others to be announced in the weeks ahead. The limited-run podcast series will include eight episodes. “As I make the next moves in my career, I can think of no better partner to help amplify my voice and expand my reach than my brother Charlamagne, who has built an incredible, groundbreaking brand in the media space,” said Jenkins in a statement.
“The Recession 2” is the Def Jam musician’s sequel to his classic 2008 album “The Recession.” The label says his Jeezy has amassed over 6.5 billion catalog streams, and over 960 million YouTube channel views.
The Black Effect Podcast Network is the effort led by Charlamagne Tha God to bring more diverse voices and stories into podcasting. The multi-genre venture will feature a roster of marquee talent and culture-shifting voices committed to enlightening, educating and entertaining audiences, curated by the radio host.
The network has already announced a long list of hosts that have signed-on including comedian-actress Jess Hilarious, social justice activist Tamika Mallory and attorney-TV Host Eboni K. Williams, among others. iHeart said the network will also produce limited series podcasts in conjunction with high-profile creators and talent, musical artists, actors, actresses, sports and literary superstars to support their upcoming films, music releases and related projects.
The network stems from a years-long relationship between Charlamagne and iHeart, which syndicates his morning radio show, “The Breakfast Club,” from flagship hip-hop/R&B “Power 105.1” WWPR-FM. The replay podcast of the radio show will serve as the flagship podcast for The Black Effect Podcast Network.