Joe Rogan 220

The Joe Rogan Experience, one of the most listened-to podcasts in the U.S., has signed a multiyear licensing agreement to become an exclusive to Spotify by the end of the year. Rogan announced during his show Tuesday that starting September 1 his eleven-year old podcast would become available on  Spotify as well as the other listening apps, and then by the end of the year the show would only be found on Spotify.  Rogan said last year his podcast has about 190 million downloads per month.

Terms of the deal haven’t been released but it will include the back catalog of episodes that dates to Rogan’s launch in 2009.  Rogan will retain full creative control over the podcast

“It will be the exact same show – I am not going to be an employee of Spotify; we will be working with the exact same crew” Rogan told listeners. “The only difference is that it will now be available on the largest audio platform in the world.”

Spotify said the Joe Rogan Experience will remain free and accessible to all Spotify users.  The streaming service also said Rogan’s comedy-talk show has long been the most-searched-for podcast on Spotify.  In addition to the wildly popular podcast format, Rogan also produces corresponding video episodes, which will also be available on Spotify as in-app “vodcasts” as the company refers to the video companions.

The podcast lines have already been blurring between audio and video on Spotify. Earlier this month The Verge reported Spotify has begun testing video-based podcasts with YouTube stars Zane Hijazi and Heath Hussar. For half the people who watch their podcasts on its platform the video version will be played, not the audio-only file. The three-episode test is being conducted worldwide, and more video podcasts are planned. Spotify is already serving music videos to users for some songs.