John Goforth is a speaker, writer, and expert in the podcast field. He is also co-host of the Hysteria 51 podcast on the iHeartPodcast Network. Now he’ll have a corporate job as well. Goforth has been named Head of Sales and Business Development at Magellan AI. In the role Goforth will be responsible for every aspect of new business at the podcast analytics company, including leading the sales team and identifying and building new monetization opportunities.
“We are thrilled to welcome John to the Magellan AI team,” said co-founder Cameron Hendrix in the announcement. “John brings a unique blend of leadership, sales, and podcast advertising experience that will advance Magellan AI's commitment to being the most accurate reflection of the podcast advertising market.”
Goforth was most recently Head of Growth at WaitWhat, the podcast production company launched last year by former TED executives June Cohen and Deron Triff. Prior to that, Goforth was a Senior Vice President at the iHeartPodcast Network/How Stuff Works from 2017 to 2019. And VP of Advertising Partnerships at Midroll Media from 2016 to 2017. Goforth arrived in podcasting from radio, where he worked in sales in the Chicago and St. Louis markets before making the leap to podcasting.
"I believe the podcast industry is at crossroads and the way forward is firmly rooted in business intelligence, analysis, and analytics,” said Goforth in the announcement. “As one of Magellan's first customers, I've always seen the immense value the product brings to the industry. Now, I'm elated to join the team to help share that value with the world.”