Tinkercast, the children’s media company and podcast producer, has formed a strategic alliance with Wondery and Amazon Music. The partnership is set to begin next month with release of two new podcasts. It will then expand in 2022 when Wondery picks up exclusive distribution and ad sales rights to the studio behind such shows as its flagship Wow in the World series. It is a shift for Tinkercast that announced in March it had teamed up with Sony Music Entertainment.
Tinkercast will launch two new shows in the coming months. They include Who, When, Wow! Created by Tinkercast and hosted by Rebecca Sheir, Who, When, Wow! immerses kids in a historical narrative around one fascinating figure.
It will also debut a sci-fi/fantasy series called Flip and Mozi’s Guide to How to Be an Earthling. The Tinkercast Original follows alien travel guides, Flip and Mozi ,who crash their UFO into Earth and have to call a “tow ship” from their home planet. Flip & Mozi’s Guide to How to be an Earthling features Tinkercast’s signature “cartoon-for-the-ear” audio animation.
Under its deal, new Tinkercast content will be released one week early, exclusively on both Amazon Music, and ad-free on Wondery+. The new episodes will continue to be available on all podcast services after the one-week exclusive window.
“We are beyond proud to have our kids and family content live alongside Wondery and Amazon Music shows and we can’t wait to wow audiences with our new original podcasts through this partnership this fall.” said Tinkercast CEO Meredith Halpern-Ranzer.
Tinkercast was founded by media veterans Guy Raz of NPR’s How I Built This, Mindy Thomas of SiriusXM’s “Absolutely Mindy Show,” and Halpern-Ranzer with the Wow in the World podcast as its foundation. Since it launched in 2017, the podcast has become the number one podcast for kids and has been downloaded more than 100 million times.
“Tinkercast has led the way in engaging the hearts, minds and imaginations of young listeners, creating fun ways to educate and enrich their lives,” said Wondery CEO Jen Sargent. “We are thrilled to partner with the leader in kids and family audio content as we continue to build our slate of content for everyone to enjoy.”
Amazon Music and Wondery will also expand Tinkercast’s merchandising business with new products leveraging the reach of Amazon’s e-tailing empire.
Even as the deal expands the family-friendly lineup for Wondery, the studio notes it already has some shows appealing to young ears. That includes the family storytime podcast Little Stories Everywhere hosted by actors Virginia Madsen and Robbie Daymond. It also produces the storytelling podcast Imagined Life Family, with the same hosts. The company said its new partnership with Tinkercast signals Wondery’s intent to expand even more into the kids and family content space.