Kristin Charron joins audio advertising analytics provider Veritonic as VP of Marketing. She comes to the company after ten years with Triton Digital, where she has been serving as in the same position since 2016.
Serving as lead of the company’s marketing efforts, Charron will work to further Veritonic’s growth and position it as an end-to-end analytics provider for audio advertising.
Her appointment follows Veritonic’s recent hiring of Korri Kolesa as Chief Revenue Officer. Kolesa takes on her newly created position after serving as COO of podcast platform Art19.
“As audio consumption continues to grow exponentially, the demand for sophisticated, real-time analytics has never been higher,” CEO and Founder Scott Simonelli said in a release. “Kristin’s experience and expertise will enable us to meaningfully increase awareness of the world-class data and insights that Veritonic provides, ensuring that every brand and agency has the resources they need to effectively and seamlessly harness the power of audio.”
Prior to joining Triton Digital as Director of Marketing in 2012, Charron had roles at Marvel Entertainment, where she served as Manager, Digital Distribution, and Sony Network Entertainment, where she was Manager, Worldwide Content Programming.
“Veritonic’s analytics have become the indispensable barometer for brands and agencies to measure the intelligence and efficacy of audio advertising,” Charron remarked. “I am excited to be joining this innovative team, and look forward to further elevating the awareness, value and utility of the platform and the insights it provides.”