US patent and trademark220

Taco Tuesday: The Podcast. It doesn’t exist yet, but if it does, it may come at the hands of LeBron James. The former Los Angeles Laker’s company, LBJ Trademarks, has filed an application with the U.S. Patent and Trademark Office seeking the rights to use the term “Taco Tuesday” for “podcasting services” as well as other media formats including “a website featuring non-downloadable videos, and social media posts in the field of sports, entertainment, current events and popular culture.” 

James may be applying for a Taco Tuesday-inspired podcast trademark, but his reps told ESPN that there are no current plans to launch such a show. LBJ Trademarks appears to be simply taking the steps needed to secure the rights in case they ever do.

There are currently seven other trademark applications pending in Washington related to Taco Tuesday, including for gaming devices, electrical appliances, hot sauce, clothing, handbags. The Patent and Trademark Office has so far issued three trademarks: one to the Cheyenne, WY-based fast food chain Taco John’s that came up with the phrase in 1989 and another to a New Jersey hotel. Plus “Techno Taco Tuesday” has been secured by the Las Vegas-based live event company MNTRA Entertainment.