Many Americans will be logging some serious waiting time in airport terminals in the coming holiday travel weeks. Not to mention time stuck in the car heading to Thanksgiving celebrations. With that sitting opportunity, literally, Lemonada Media has opted to release a five-episode waveof its new podcast called Good Kids: How Not to Raise an A**hole.
“We know the holidays are hard, so we are dropping five episodes right before Thanksgiving,” said Stephanie Wittels Wachs, Lemonada Chief Creative Officer and co-founder, and the show’s executive producer. “This show is the manual we all need for how to raise not-shitty kids who turn into non-shitty adults.”
During the 15-minute episodes the podcast will feature parents, teachers, policy makers, and world shapers who will offer relevant advice, rants, and reflections on child-rearing today. The Thanksgiving episodes will feature an episode entitled “How To Travel The World With Your Kids And Actually Enjoy It,” featuring scholar, writer and podcast host Reza Aslan. Another episode will tackle topics such as how to get kids to say “thank you,” featuring entertainment publicist and reality TV star Jaime Primak Sullivan. Among the other guests during the Thanksgiving drop are writer and podcaster Elizabeth Laime, activist and educator DeRay Mckesson, and disability advocate and fellow Lemonada show host Sinéad Burke.
“This podcast reflects the constant monologue in the head of every parent, including me and Steph: Is my kid going to be an asshole? Am I messing this all up?” said Jessica Cordova Kramer, CEO and co-founder of Lemonada Media.
In June Lemonada Media inked a deal with Westwood One to distribute its podcasts and sell their advertising inventory. Westwood One President Suzanne Grimes says the newest podcast struck a chord with her personally. “As the mother of five children, I am particularly enthusiastic about bringing Good Kids: How Not to Raise an A**hole to market,” she said in a statement. “Each episode delivers a humorous and quick education from personal experience to help our kids grow up to become strong, kind, and resourceful adults.”