There are a lot of ways to measure the growth of podcast. From the podcast hosting and monetization company Libsyn comes one read on the continued growth in content. It reports a 26% increase in the number of podcasts hosted by the company during the first half of 2019 compared to a year ago. And the podcast networks using its LibsynPro service grew by 25%. All that means more listens. Libsyn also reports unique monthly audiences grew to 116 million during the first half of the year from 5.4 million active episodes on its platform.
“There continues to be opportunities for growth in podcasting,” Rob Walch, VP of Podcaster Relations at Libsyn, said in the announcement. “Large brands, entertainers and personalities see the value of podcasting to share intimate stories, behind the scenes insights and inspiration.”
Libsyn credits the growth to the popularity of podcasts with entertainers, celebrities and big-name personalities as well as more commercial brands launching branded podcasts. Among the shows it hosts, rocker Robert Plant’s podcast Digging Deep is getting a lot of downloads, the company says. Other big shows include The David Gilmour Podcast, featuring the former guitarist and vocalist with Pink Floyd; Tales From The Hill, a show about the history of American whiskey; Absolutely Not, a show hosted by comedian Heather McMahan; TV personality and fashion designer Whitney Port’s show With Whit; comedian Neal Brennan’s How Neal Feel; and U.K. retail guru Mary Portas’ Work Like A Woman.
Libsyn Targets The Spanish-Language Market.
Libsyn has also announced the launch of Sobre Podcasting (About Podcasting), a podcast geared toward show producers in the Spanish-speaking world. Hosted by Libsyn’s Community Manager Elsie Escobar, Sobre Podcasting will provide news, information, analysis about the Spanish-language podcast community from a less U.S.-centric point of view. The show is a companion to The Feed podcast that Escobar and Libsyn VP of Podcaster Relations Rob Walsh host, which targets the general U.S. podcast market.
The PwC Global Entertainment and Media Outlook projects there will be 31.5 million podcast listeners in Mexico by 2022. By launching a show targeting Hispanics, Libsyn sees opportunities for market expansion on a global basis for both podcasters and audience. It says Sobre Podcasting will be a resource for Spanish-speaking podcasters with analysis of the latest podcasting information, tips and strategies to keep the community energized and prepared to keep podcasting.
“The Spanish speaking podcast community is expansive and diverse, yet underserved on the business and technical strategy side,” said Escobar, a Podcasting Academy Hall of Fame inductee. “Each country has its own culture, its own accent, and its own way of doing things. Producing a podcast that nurtures collaboration and commonality while providing Spanish-speaking podcasters timely news and trends seemed overdue. It stands to impact millions who are only now learning about the power of audio podcasts.”
Libsyn will host a launch party for Sobre Podcasting at next week’s Podcast Movement conference in Orlando, Aug. 13 at 5 pm at the Rosen Shingle Creek Hotel.