Edison Podcast Consumer Tracking 2021 220

Joe Rogan continued to hold the top spot on Edison Research’s quarterly ranking of the top 50 podcasts. The top seven shows remained the same as in the second quarter, while one show dropped out of the top ten – The Daily Wire’s The Ben Shapiro Show slid back to No. 11 while Spotify’s Call Her Daddy moved up to tenth place. No. 8 Serial and No. 9 Office Ladies also traded spots.

The Podcast Consumer Tracking Report relies on a rolling four-quarter average, and the latest period covers the fourth quarter of 2020 through the third quarter of 2021. Leading the list is Spotify’s The Joe Rogan Experience, followed by the New York Times’ The Daily, Audiochuck’s Crime Junkie, and This American Life, iHeartRadio’s Stuff You Should Know, Exactly Right Media’s My Favorite Murder, and Crooked Media’s Pod Save America

"We are continuing to see strong performances from the true crime and news categories.” said Edison Research SVP Tom Webster in a statement. “What I find most compelling is the strong movement by some of the independent shows on the chart. It's a testament to how remarkable this medium is that both large networks and independent creators continue to be able to amass a sizable audience,” he said.

Unlike other show rankings from Podtrac or Triton Digital built from download data, Edison’s Podcast Consumer Tracker is based on consumer recall. It asks survey participants which shows they listened to in the past week. While it relies on people’s memories, it also allows Edison to offer a ranker of show regardless of whether the publisher is a subscriber or not. And it’s sample size is large. It says surveys of over 8,000 podcast listeners were conducted during the last four quarters for this latest update.

Current subscribers to the Podcast Consumer Tracker include NPR, SXM Media, Google, NPR, Spotify, Wondery, ESPN/ABC/Disney, and WarnerMedia, among others.