Market Enginuity, the ad rep firm that sells ad time for independent podcast networks as well as public radio and television stations, is beefing up its podcast team. The company has hired Laurie Belleau as VP Digital Innovation and General Manager of its Podcast Group. Belleau joins from American Public Media, where she was Director of Digital Sales, Ad Operations and Revenue Partnerships.
Belleau, an early pioneer in the podcast industry, previously worked at Minnesota Public Media/American Public Media and Clear Channel Radio. She currently serves on the IAB Digital Audio Committee and IAB Podcast Working Group.
“Her new role forges operations and innovation at the highest level, which will align our digital business as we accelerate premium digital audio opportunities,” said Harry Clark, EVP/ Chief Revenue Officer for Market Enginuity.
And in a second move, Market Enginuity has promoted SVP National Podcast and Network Broadcast Sales Jim Lally to Chief Podcast Sales Officer. In his expanded role, Lally will work closely with Enginuity’s team of more than 100 salespeople to unlock podcast revenue potential from marketers across the country. He will also continue to lead and coach the Enginuity Podcast Group sales team which is based in New York.
Combined, the company says the two moves will allow Market Enginuity to accelerate digital innovation, drive revenue growth and transform its offerings for advertisers through audience engagement with premium digital audio. “With Laurie and Jim’s leadership, our company is well on its way to creating the future model for premium digital audio sales for mission-driven, inspiring, independent media,” Market Enginuity President Jim Taszarek said in the announcement.
Other promotions within the group include Doug Latino being named VP of Client Solutions and Innovation. He will focus on developing new custom sponsorship opportunities for client partners. And Alanna Vaughns was promoted to Director of Sales Operations and will work towards streamlining operational infrastructure to support revenue growth.
Market Enginuity Podcast Group is the sales team for PRX — the third largest podcast network in the U.S. according to Podtrac. PRX is home to Radiotopia, The Moth, TED Talks Daily, Night Vale Presents and Gen-Z Media.