The meditation platform Ten Percent Happier is in a word, happy, with how its podcast efforts have gone to date. So much so that the company is launching its own podcast studio.
The decision is based on what the company says has been the “overwhelming success” of its five-year old Ten Percent Happier Podcast during the pandemic. Going forward, it says the new studio will develop a wide range of shows that will explore the intersection of everyday life and mindfulness.
Ten Percent Happier has hired podcast veterans Jen Poyant, formerly of WNYC Studios and Stable Genius Productions, and Kimmie Regler, formerly of Gimlet Media, to lead its studio. Their team will include a team of 10 producers and editors. Ten Percent Happier says the shows launched under Ten Percent Happier will continue the brand’s work of helping consumers “do life better,” providing listeners with a set of proven tools to help shift their perspective and improve their relationships.
“The podcast network at Ten Percent Happier will become a key component of the overall success of the brand,” said Jen Poyant. “Our podcasts attract a diverse audience and cater to folks looking for more tools in their overall approach to their health and wellness. The shows will serve as a landing place for people curious about how meditation and mindfulness might help with the ups and downs that we all experience in our day to day lives. Our listeners then have the benefit of incorporating what they've learned with guided meditations and courses in the Ten Percent Happier app.”
The first show launched by the new studio is Childproof. Hosted by Yasmeen Khan, the show will explore stories of the foundational relationships between parents and children and how to learn the skills of mindful parenting. Prior to joining Ten Percent Happier, Yasmeen was a public radio journalist for almost 15 years, serving successful stints at New York Public Radio/WNYC New York and North Carolina Public Radio.
Ten Percent Happier’s podcast studio will launch three other shows during the next six months. It says show topics will touch many areas from emotions, to parenting, and meditation coaching, and will feature a number of different guests, and experts in various fields including psychology, science, meditation, sleep wisdom and history.
In the spring, it will debut a show called More Than A Feeling. Hosted by Saleem Reshamwala the podcast will explore the stories and science behind the emotions.
“The new slate of podcasts will feature beautifully crafted audio storytelling with original music by artists including Andrew VanWyngarden, Carolyn Packer Riggs and El Michaels Affair,” said Poyant. “Our goal is to partner with artists in order to create a fun, collaborative creative environment. We're seeking to serve a community of listeners interested in hearing meaningful and entertaining stories that relate to a desire to grow and create authentic connection.”
Ten Percent Happier’s rival Headspace has also formed its own podcast studio. Earlier this year it also embraced Apple Podcast Subscriptions by debuting a $3.99 per month Sleep Subscription channel featuring ten meditations exclusive to Apple Podcasts, as well as sleep music, wind downs, and 'Sleepcasts,' audio content the company says is designed specifically to create the right conditions for healthy, restful sleep. Headspace Studios earlier moved into podcasts in May 2020 under a partnership with Cadence13.