The podcast studio Audio Up is getting some support from Hollywood. MGM Studios has reportedly taken a stake in Audio Up, the creation of audio creative agency Jungle Punks CEO Jared Gutstadt after he helped to create Bear And A Banjo, the iHeartRadio Original musical podcast. Deadline says terms of the deal weren’t disclosed, including how big a stake MGM will hold in Audio Up.
Audio Up will create and distribute five podcasts per year for MGM across a range of genres. “With this new venture, MGM is able to further diversify our content pipeline while rapidly accelerating our expansion into new storytelling platforms,” said MGM’s Worldwide Television Chairman Mark Burnett. MGM will reportedly have first-look rights to develop those podcasts into new works such as television or film adaptations.
“To have a throughput capability from day one with a major studio is something that’s going to set us apart from the rest of our competition,” Gutstadt said in a statement. “Conversely, their ability to take film and TV content and have it reformatted and redistributed through the realm of Audio Up will help grow our catalog and create a giant network effect between our worlds.”
Audio Up last month said it was working with actor Dennis Quaid on his latest podcast venture, The Dennissance. The conversation podcast features Quaid interviewing high-profile actors, politicians, personalities, musicians and innovative business leaders.
Gutstadt has already created several other podcasts, including Uncle Drank, Ego System, S’ad Land and Hero The Band. He plans to enlist Quaid for another of Audio Up’s shows when it releases Make It Up AsWe Go, the company’s first scripted podcast that will also feature episodes directed by Quaid. The series – which is another co-production with the iHeartPodcast Network – will feature a fictional up-and-coming Nashville songwriter and star real-life singer-songwriter Scarlett Burke, actor David Arquette and syndicated radio host Bobby Bones, among others. No launch date has been announced.