More than a quarter of Canadians aged 18 and older now own a smart speaker, while 36% of the demo are now weekly podcast listeners, according to The Infinite Dial 2019 Canada report, a newly released study of digital media behavior from Edison Research and Triton Digital. The findings were presented Thursday at the Canadian Music Week Radio Summit in Toronto.
Among other findings: Awareness of smart speakers overall, such as Amazon Alexa and Google Home, grew to 65% of the Canadian adult population and the number of smart speaker owners who have two smart speakers in their home almost tripled, from 15% of owners last year to 43% in 2019. Podcasting also saw robust year-over-year growth, with 36% of the population having listened to a podcast in the last month, up from 28% in the 2018 survey.
“The percentage of Canadians listening to podcasts has grown tremendously since 2018, mirroring what we have seen in the Infinite Dial U.S. and providing more evidence of a surge in spoken word programming,” said Tom Webster, Senior VP of Edison, “The increase in smart speaker owners who have two or more smart speakers in their home is substantial, and certainly a huge contributor to the increase in overall internet-only audio listening across the region.”
The Infinite Dial Canada 2019 was conducted in first quarter 2019 and uses a nationally representative telephone survey of 1,065 people, age 18 and older. Surveys were offered in both English and French. This marks the second annual release of the study in Canada.
A free, live webinar revealing the full results of The Infinite Dial Canada 2019 will be presented May 21 at 2pm. Register HERE.