Double-digit growth in Latin American podcast listening continued in March. Triton Digital reports the top 100 podcasts it tracks in the 25-country region had 19.4 million downloads between February 17 and March 15. That’s a 12% increase compared with the 17.3 million combined downloads during the prior survey period.
The latest ranker includes a new U.S.-based publisher. Seven podcasts created by Wondery are among the biggest shows in Latin America, including Leyendas Legendarieas. The weekly podcast that mixes comedy with true crime, paranormal stories and historical events debuted at No. 2 with more than 682,000 downloads a week on average. Other Wondery shows to make the ranker include School of Greatness (No. 25) and the Dr. Death Spanish-language translation Dr. Muerte (No. 37). There’s also the Business Wars Spanish-language translation Guerras de Negocios (No. 43), and the Business Wars English-language version (No. 45), and the Portuguese-language version Guerras Comerciais (No. 79) and Monday Morning Podcast (No. 96). Last August Wondery announced plans to target the international market, starting with a series of translations to its hit Dr. Death podcast.
The Fox News Radio on-demand newscast, which previously was the only English-language podcast on Triton’s Latin American report, also remains. It now ranks No. 56. NBC News also makes the cut with the on-demand version of the Rachel Maddow Show, which was the 60th most-downloaded show.
There’s another U.S. import on the ranker. The Spanish-language El Podcast Mas Chido (“The Most Cool Podcast”), which is the show that offers up daily highlights from Entravision Radio’s syndicated “Erazno y La Chokolata” afternoon show, was No. 51. Triton says the podcast averaged 18,175 weekly downloads in the region during the period.
Six English-language shows produced by Stitcher also remain on the Latin American top 100 ranker, including Freakanomics Radio (No. 27), My Favorite Murder (No. 35), Oprah’s SuperSoul Conversations (No. 36), Conan O’Brien Needs A Friend (No. 53), Office Ladies (No. 69) and StarTalk Radio (No. 72). Both Triton Digital and Stitcher are owned by the E.W. Scripps Company.
The on-demand version of the La Corneta (“The Bugle”) show on Prisa Radio’s Mexican top 40 radio network “Los 40” remains the biggest podcast in Latin America.
Read the full report HERE.