How I Built This 220

The Guy Raz-hosted podcast How I Built This is reaching a new audience in Asia as NPR strikes a deal with the Japanese public media outlet Nippon Broadcasting System to co-produce a Japanese version of the series. The language may change, but NPR says the show will remain a series that weaves together the story of innovators, entrepreneurs and idealists – and the movements they built.

The broadcasters worked with Nikkei to produce the Japan-targeted How I Built This podcast. Hideo Shinada, a senior researcher at Nikkei BP Research Institute, who has extensive experience in business reporting, will serve as the host for the Japanese version of the program. NPR says while parts of the show will be in Japanese, it will not alter the voices of the entrepreneurs featured on each episode.

The distribution period is planned to be six months. Both sides will assess the project after that to determine whether an American podcast translates to the Japanese listener.

The first interview will be with James Dyson, the founder of Dyson, known for its vacuum cleaners, who will talk about their success stories. Following Dyson, the program will feature interviews with Wikipedia founder Jimmy Wales and Instagram founder Kevin Systrom. The first Japanese version of How I Built This will be released Monday (November 15). It will be distributed on Apple Podcasts as well as on podcast platforms such as Nippon Broadcasting System's “Podcast Station” and on the special website of the Nikkei Online Edition

“How I Built This has become inspiring and popular among American audiences, and we are excited for Nikkei and NBS to bring the show to our Japanese audience." said Wanyu Zhang from NPR's Business Development team.