Pineapple Street Studios, the Brooklyn, NY-based podcast company Entercom bought in August, will produce a companion podcast to journalist Ronan Farrow’s explosive new book, “Catch And Kill.” Farrow is the Pulitzer Prize-winning investigative reporter who penned the Oct. 10, 2017 expose for The New Yorker featuring eight women who accused Harvey Weinstein of sexual misconduct that ultimately transformed gender politics in Hollywood.
The new book goes further, described by The Hollywood Reporter as “an engrossing account of the dark arts employed by the powerful to suppress their stockpiled bad behavior as well as the cover-up culture that pervades executive suites.”
In the podcast, Farrow will expand on his reporting, talking with key characters in the book about their personal experiences as he investigated and reported on allegations of sexual misconduct by some of the most influential people in the media and entertainment industries.
"'Catch and Kill' is full of incredibly compelling men and women and this podcast will give you the opportunity to hear their voices directly, in intimate, candid conversations with me,” said Farrow said in a news release. “We’ll provide a deeper understanding of the plot that unravels in the book and feature brand new details and pieces of evidence directly from the investigation.”
Slated to launch in November, specifics about the podcast are so far scare. An early episode aired on “The New Yorker Radio Hour,” with Farrow interviewing Igor Ostrovskiy, who was initially hired to spy on him and ultimately became an ally and a source.
Entercom paid $18 million to buy Pineapple Street Studios and make it part of its Radio.com streaming platform. Pineapple Street had earlier avoided venture capital dollars in order to embrace edgier content. Pineapple Street co-founders, Jenna Weiss-Berman and Max Linsky, joined Entercom as co-heads of their division, reporting to Entercom Chief Digital Officer J.D. Crowley
“We couldn't be more excited to partner with Ronan on this truly important project," Linsky said. "This is the exact kind of show we want to be making and the type of podcast that can bring new audiences to the medium."