Podcast.co, the U.K.-based podcast agency and hosting platform, is moving out of its beta-testing phase with news that it has struck partnerships with Spotify and Headliner to give users of its service an easier way to distribute shows and promote them on social media.
“We're excited to announce that all customers of our hosting platform will benefit in being listed on the Spotify podcasting directory,” said James Mulvany, founder of Podcast.co. Because Spotify is used across a range of platforms—including iOS, Android and Windows— he said that means podcasts immediately become available to a bigger pool of potential listeners than what would be available on one platform such as Apple Podcasts. “Spotify have also invested significantly into podcasting this year and we see a huge opportunity in working with their team,” said Mulvany.
Podcast.co has also aligned itself with New York-based Headliner. It specializes in creating videos to promote podcasts, radio shows and blogs that are easily shared on social media. Headliner will provide Podcast.co customers one-click access to create social videos directly within the platform. That will make it easier to create video clips, what Headliner calls “audiograms” and other trailers for podcasts.
“Promoting your podcast across social channels using video clips is a popular option for podcasters. It allows podcasters to increase their reach significantly,” Mulvany said. “Neil Mody and his team at Headliner have created an awesome web-based tool to make this process as easy as possible, so offering this as part of our services will bring tremendous value for our users in line with our ethos of making podcasting simple and accessible to as many creators as possible.”
Podcast.co was created by the same team that developed the internet radio platform Radio.co. That platform has grown to power over 4,500 radio channels in less than three years and distributes audio to more than 15 million people per day. It works with clients including MC Saatchi, Unicef, the United Nations, Whiskas, Soho Radio, Primavera Sound and Cafe Mambo. They aim to replicate the same model in podcasting with Podcast.co. They’re already working with clients such as IFL TV, Tap Management, Co-Op, Famehouse, LUYA, Kings Chambers, Slater Heelis, Book of The Future, The People’s History Museum, Intern Magazine, Manchester Digital, and Tech for Good, among others.