…Podcasts with websites will now be able to embed the Apple Podcasts web player in order to allow fans to listen to an episode and browse for others without having to open a listening app. The embed codes can be created from the Apple Podcasts Preview pages on the web or with Apple Podcasts Marketing Tools. To help podcasters tailor the player to their website’s needs, Apple is making the embedded player available in four sizes according to Tech Crunch. Spotify, Radio Public, and Castbox already offer a similar embed feature.
…Is the widget the key to better ad experiences for podcast listeners? Barstool Sports thinks so. It has just signed a multiyear deal with Revcontent, the Sarasota, FL-based company that creates native widgets for publishers. Revcontent says its first deal with a podcast company will use that technology to not only increase revenue but also help with content recommendation. “We are excited to bolster their monetization efforts and deliver new revenue opportunities as they continue to expand their reach to audiences around the world,” said Revconent CEO Richard Marques in the announcement. Barstool Sports joins a list of publishers at Revcontent, including CBS Interactive, USA Today, Nexstar Digital, Tribune Media, Salon, and McClatchy.
…Steve Lickteig, who had been running NBC News’ podcast effort has left the company after a two-year run. Lickteig has partnered with Robin Hilton, a producer and cohost of NPR Music show “All Songs Considered,” to relaunch Small Good Things. The company first launched more than 20 years ago producing documentaries for public radio and film. Now, Small Good Thing’s focus is podcasts. Before running NBC’s podcast network, Lickteig ran the Slate podcast network and he earlier worked at NPR.
…Conan O’Brien’s announcement that he will end his nightly TBS talk show in June 2021 and produce a weekly show for WarnerMedia and HBO Max has some interesting timing. O’Brien inked a two-year extension on his deal with Stitcher’s Earwolf last year to continue producing the Conan O’Brien Needs A Friend podcast that is also slated to wrap up in mid-2021. The TV move would also open the door to the podcast becoming part of WarnerMedia’s own growing podcast network. O’Brien’s production company Conaco reportedly has a “mid-seven figure” deal with Earwolf, which is now owned by SiriusXM.
…PodcastOne and Slacker Radio parent LiveXLive has hired Mike Quartieri as its new Chief Financial Officer. He replaces interim CFO Jerry Gold, who will continue in his current role as the company's Chief Strategy Officer and a board member. Quartieri spent the past five years as CFO at Scientific Games, a company that produces games, systems and services for casino, lottery, social gaming, online gaming and sports betting companies. "After an extensive review of LiveXLive, its product offerings and current positioning within the livestream, on-demand audio, video and podcast sectors, I believe the critical pieces are in place to build the company into a significant enterprise,” he said. Quartieri takes over the CFO job as of November 30.
… LiveXLive has also announced it is launching a new music publishing business. Headed by music industry veteran David Schulhof, the division expands publishing into LiveXLive's products it is offering artists in addition to live events, audio, livestreaming, pay-per-view, podcasts, and merchandising. Schulhof joined LiveXLive last year in the role of Chief Development Officer. "We are well positioned and capitalized to be strategic in acquiring music publishing assets, sign writers and producers, all supporting our artists first philosophy, a tentpole of the LiveXLive flywheel,” he said.
…The Stephen King-focused podcast The Kingcast is joining the Fangoria Podcast Network. Hosted by Eric Vespe and Scott Wampler, The Kingcast will become a flagship show on Fangoria. “The work of Stephen King is deeply intertwined in every horror fan’s life, sometimes in surprising ways,” co-owner Tara Ansley told Deadline. “As storytellers, King continues to serve as an inspiration to us all.” Fangoria relaunched its podcast network in October.