….Lots of podcasts are addressing the recent protests in their shows. That includes The Fred Minnick Show, the bourbon and music-focused podcast hosted by the bestselling author and editor-in-chief of Bourbon+ Magazine. His latest episode is about Du Nord Spirits, the Minnesota distillery destroyed in the recent unrest in Minneapolis. “For the past decade, I've been a part of a movement in the distilled spirits industry to improve diversity,” said Minnick. “And while we still have a long way to go, the industry is leaps and bounds better today than it was 15 years ago.” Minnick is also encouraging listeners to support the Du Nord Riot Recovery Fund, created to support “black and brown companies affected by the riots.”

… Purple Mattress, a frequent podcast advertiser, has named Veritone One as its agency of record for audio advertising. “We are confident that Veritone One can help us successfully overhaul our audio strategy with the help of their AI technology and insights that allow for quick pivots in the ever-changing landscape of audio advertising,” Purple Marketing Director James Brohamer said in the announcement. Veritone One will help Purple redesign its audio advertising strategy by leveraging a mixed platform approach of podcast, radio and streaming advertisements. “As the audio advertising space continues to evolve rapidly, our proprietary AI technology provides our clients with unmatched power for analyzing and optimizing audio advertising in near-real-time,” said Veritone One Chief Growth Officer Zeus Peleuses.

… PodcastOne’s The Adam Carolla Show is hitting the road again with another live stream event produced by LiveXLive, the live event streaming company that has a pending $18.1 million deal to buy PodcastOne. Carolla will host a comedy video podcast or “vodcast” on June 13 at Zanies Comedy Club in Nashville as it celebrates its reopening. The show will also air as part of Carolla’s daily podcast. John Rich from Big and Rich and Fox Nation is confirmed to perform live. Appearing alongside Carolla will be Off The Vine podcast Kaitlyn Bristowe. It follows a similar event in Houston last month that featured live comedy and music performances. The Memorial Day Weekend show attracted 1.1 million streams.

“We’re building franchise formats that have long-term audience and revenue value — and now these video podcasts with Adam Carolla and PodcastOne,” said LiveXLive CEO Robert Ellin. 

“Our first event with Adam was a terrific success and we’re excited to bring another entertaining live music-comedy show to fans worldwide. We’re also currently exploring other similar video podcasts with celebrity names in art, pop culture, e-sports and food.”

… Blubrry says it has become the first company to offer podcast hosting services on the cloud. It is doing so through the Amazon Web Services Marketplace. That’s the marketplace that offers thousands of software, services and vendors that run on AWS. “For the first time, AWS developers can quickly integrate podcasting with their services,” Blubrry said in the announcement. The listing says it will offer features for publishing podcast episodes, along with a suite of analytics to trace downloads. “Podcast hosting already serves files via the internet, so it’s a match made in cloud heaven,” said Blubrry.