…Google Podcasts has made updates to its home screen, making it easier for users to manage episodes they’ve downloaded or have started listening to but haven’t finished. Similar to email management tools, Android Police says the addition of a new pencil icon will allow users to use a multi-select option that will help them perform bulk actions on episodes. For new episodes, it means users can easily tap and download them in bulk. Or delete multiple episodes they no longer want in their cue.
…The media research firm eMarketer projects advertising revenue will grow 38% for Spotify during the next two years. Analysts expect Spotify to have $648.4 million in advertising revenue in 2021. That compares to the $468.6 million eMarketer projects it will bring in during 2019. Forecasting director Shelleen Shum says in a video that Spotify’s investment in ad technology and measurement tools are helping.She also pointed to the purchase of Gimlet Media, Parcast and Anchor FM. “These investments have helped Spotify grow its podcast listener base, and with it, the ad revenue around that content,” said Shum.
…Slate’s biggest podcast to date has been Slow Burn and that momentum continues into the show’s third season. Slow Burn had 300,000 streams and downloads in the first 24-hours after its first episode was posted Oct. 30. The Hollywood Reporter says that is the biggest single day for a podcast episode from the company. After examining Watergate in its first season and the Clinton impeachment in its second, Slow Burn’s third season turns from politics with a look at the murders of Tupac Shakur and The Notorious B.I.G. with new host Joel Anderson.
…The supermarket conglomerate Kroger says it plans to buy podcast and radio ads as part of a“brand transformation” that includes a new logo and its first-ever positioning tagline: “fresh for everyone.” In terms of advertising, Kroger sys it is “dialing it up” by launching a mass media campaign to amplify its new brand transformation. In addition to its flagship brand, the grocer operates stores under a variety of about 20 other brand names.
…Triton Digital will begin publishing podcast audience reports in the Netherlands under a partnership with Nationaal Luister Onderzoek (NLO), the Dutch industry-created foundation for audio audience measurement. The reports will be powered by Triton Digital’s Podcast Metrics measurement service. Frans Kok, Managing Director at NLO, says the reports “will not only increase awareness around podcast and audio on demand content in the Netherlands, but will serve as a guide to assist advertisers in understanding the opportunities that exist.” The first Netherlands Podcast Report will debut in 2020.