NewsBites

Pete Buttigieg is ending production of his iHeartRadio-produced podcast The Deciding Decade after just two months. The move comes as the former South Bend, IN mayor has been selected by President-elect Joe Biden to serve as Transportation Secretary in his new administration. For Buttigieg’s final podcast he sat down with Hillary Clinton to chat about her voting in the electoral college, his new cabinet position and gaining trust across party lines. “It’s an incredible, historic episode and a wonderful send-off for Pete as he ends the show to take his place in the new administration,” said iHeart.

Wind of Change, the podcast that suggested the Scorpions’ ballad “Wind of Change” was not written by the metal band but rather the CIA, is being adapted into a television series for Hulu. The Patrick Radden Keefe-hosted podcast suggested the West German band’s hit was part of the Cold War propaganda war targeting the USSR. Deadline reports the TV show is being developed, written and executive produced by Alex Karpovsky with producing credits also going to Pineapple Street Studios, Crooked Media, and Spotify, which created and distributed the podcast. It will be the first TV deal for Crooked Media. 

RedCircle, the podcast hosting platform, has enabled programmatic advertising for its community of podcasters and advertisers. RedCircle Ad Platform has expanded their suite of advertising products which now includes programmatic advertising in addition to host-read ads. “Programmatic pre-recorded ads will enable creators to earn more consistent revenue from their work and adds another method of monetization to the expanding suite of options,” the company said in the announcement. This is RedCircle’s fourth monetization feature released in less than two years after launching in April 2019. 

…Record executive-turned-podcaster and activist Jason Flom is taking on a new death penalty case in his Wrongful Conviction series. This time he tells the story of Zephaniah Trevino, the 17-year old who faces the death penalty for murder and aggravated robbery. The podcast instead suggests she was the victim of sex traffickers and the abuse ended with the trafficker killing a man with which Trevino was being forced to perform sexual acts. Trevino is set to go on trial in Texas on January 14. Flom’s Wrongful Conviction, produced by Lava For Good Podcasts in association with Signal Co. No1 and PRX, has previously highlighted the stories of people like Brendan Dassey, Amanda Knox, and Rodney Reed. The series will continue in January 2021 with a dozen consecutive weeks of new episodes such as the case of Rob Will, a Texas man who was wrongfully convicted of murder and sentenced to death for murder despite there being no eyewitnesses or forensic evidence connecting him to the crime.

…Digital audio advertising company DAX has signed an exclusive deal with music streaming and discovery platform Audiomack to become its exclusive third-party direct audio advertising sales rep in the U.S. The partnership will enable DAX to package Audiomack’s inventory within its extensive digital audio network. The deal allows DAX to bolster its U.S. audience portfolio to more than 115 million monthly active users and strengthen its Gen Z and Millennial listener base, by gaining access to Audiomack’s audience of 20 million listeners, according to the companies.

“DAX has a proven track record of innovation and brings new approaches in the sales and technology arena to our streaming network,” said David Macli, Founder of Audiomack. “This partnership will give advertisers a means to reach our loyal audience, and we’re excited to reap the benefits.” Added Matt Cutair, CEO of DAX U.S., “Audiomack brings a diverse audience base to DAX, with particular growth in Millennials and Gen Z listeners. Audiomack’s powerful creator community and loyal audience base is a welcomed addition to DAX’s portfolio.” 

…Benztown President Dave “Chachi” Denes continues with his Chachi Loves Everybody podcast series that features radio veterans and other people working in the audio industry. His latest guests include Scott Keeney, better known as DJ Skee, the founder of Dash Radio, the biggest all-original live digital audio network. The second new episode finds Chachi speaking with Lori Lewis, founder of Lori Lewis Media, a social media management, marketing, and monetization firm that works with radio stations.

 …Former hot AC KZZU-FM Spokane WA (92.9) afternoon personality Dan Roberts has launched a podcast to stay in touch with fans after being laid-off after his second stint at the Queen B Radio-owned station in October. His Daily Detour podcast is now publishing episodes five days a week. “Let’s spend some time together while I search for my next paying gig, because heaven knows this isn’t it,” he joked on the show’s preview. Roberts returned to KZZU-FM in 2013 after working for 16-years in the Seattle market.

Spotify’s global reach will expend to another country in early 2021. The company will launch its service in South Korea in the first half of 2021. Spotify has not yet said whether it will make podcasts available in the market. The company has already been active in South Korea as it brought K-Pop artists to other countries. It is one of the fastest-growing major music markets in the world and the sixth-largest music market globally according to IFPI. “We are excited about our upcoming launch in South Korea, a market recognized as an epicenter for music, culture and tech innovation,” said Spotify’s Alex Norström.

Magellan AI has updated its “map” of the podcast industry. What it is calling the Podscape is an effort to help existing podcasts and newcomers alike navigate all the various elements, such as podcast hosting companies, technology companies, service providers, and others. After the initial release of the Podscape last month, Magellan says it received a lot of feedback about names to be added to the reference guide. The map has been updated and it can be downloaded HERE.