…A growing number of podcasters have been posting YouTube versions of their shows and the lines may soon blur further between audio and video as PodcastOne parent LiveXLive has announced it plans to add podcast-based “programming blocks” in the coming months to LiveXLive TV, its 24/7 online channel. The company said it has seen an eight percent increase in viewership to its OTT channels in recent months. Separately, LiveXLive has launched a 24-hour linear music channel on the streaming service Sling TV. It features its original shows, artist interviews, concerts, festivals, event content and bite-size content that fills the LiveXLive content library.

Living Corporate has partnered with the Westwood One Podcast Network to monetize, market, and distribute the flagship podcast Living Corporate as well as other podcasts in development. Hosted by Zachary Nunn, the show spotlights the experiences and perspectives of Black, brown, and marginalized persons in the workplace. In each episode, Nunn interviews business executives, inclusion and diversity leaders, social impact entrepreneurs, educators, activists, and elected officials who offer guidance and practical advice for navigating majority-white working spaces. “The resources presented in the Living Corporate podcast are critical,” said Westwood One President Suzanne Grimes. “And for those trying to navigate these issues, Zach and his team cover just about every situation and challenge someone might face with rich insights and actionable tools.” 

Crossover Media Group Sales (CMGS), a cross-platform content-production and advertising-sales representation firm, has added Just Ask the Question, the weekly podcast from White House reporter Brian Karem, to its growing podcast portfolio. Crossover Media Group will drive advertising sales and promote and increase distribution for the podcast. “Adding Just Ask the Question rounds out our growing roster of content in the news and political and issues talk arena,” said CMGS Managing Member Sue Freund. Karem, who writes for Playboy and has frequently appeared on CNN, rose to greater prominence recently when the Trump Administration attempted, unsuccessfully, to pull his White House press pass.

College Broadcasters Inc. (CBI) has announced the winners of the 2020 CBI National Student Production Awards. The winner for best podcast was the WPTS Impeachment Podcast which hailed from the University of Pittsburgh’s WPTS-FM (92.1). The podcast was designed as an explainer for students during President Trump’s impeachment and was hosted by Cassie Maz and Daniel Keller. It is one of several podcasts in the station’s podcast lineup. WPTS has had a podcast department since 2018. There were more than a thousand entries in the annual competition from the student-produced media that included radio, television and podcasting. Read the full list of CBI winners HERE.

… Podcast listening is growing rapidly in India and Triton Digital will now have a piece of the action. Triton’s podcast platform Omny Studio has signed a deal with Gaana, India that will allow users of India’s largest streaming music app access to more than 28,000 podcast shows in the Omny global library. Gaana will have access to Omny’s podcast management technology. That will put into the hands of Gaana’s publishing partners tools they can use to create and distribute podcasts. “With over half a billion Indians accessing the internet on smartphones, there is incredible potential for podcasts with premium relatable content,” said Gaana CEO Prashan Agarwal, CEO. The app has more than 185 million monthly active users.

…Actress Kathryn Hahn has joined the cast of the television adaptation of the podcast The Shrink Next Door. The series producers earlier announced they had signed actors Will Ferrell and Paul Rudd to the project that is based on the Bloomberg and Wondery co-production. Hahn has previously worked with the two actors in the past. The TV version of the Joe Nocera-hosted podcast will feature Rudd as psychiatrist Dr. Isaac “Ike” Herschkopf, famed for his work with celebrities. Ferrell will play his longtime patient, Marty Markowitz. Hahn will play Markowitz’s younger sister. There is no word yet on where the eight-episode TV series will air.