…Spreaker has announced it has added a new feature to its podcast hosting platform that will allow producers toprivately share content. The company says the new tool comes after it received several requests from podcasters who saw private show sharing as a way to create exclusive content for loyal listeners or to create episodes that would remain behind a paywall. In a blog post Spreaker says the Private Show Sharing feature would allow for the sale of individual episodes or a longer series of shows. As an example, it gives a language teacher the ability to offer the first episode for free but then sell the next 10 episodes in their course. The company also says the feature could be used by companies that create private company podcasts to share the show with employees.
…Another podcast startup is finding love from investors. The Los Angeles-based Podcorn has announced it has raised $2.2 million in seed funding. The round was led by Global Founders Capital, with participation from Bessemer, 500 Startups and Alumni Ventures Group, among others. Once it launches Podcorn says its marketplace will help marketers interested in launching a branded podcast connect with a podcaster to create a show
…CBC/Radio-Canada says it now gets 11.4 million monthly downloads to its podcast content and in a move to better monetize those listeners the public broadcaster has signed a deal with Triton Digital to use its dynamic ad insertion technology. It will allow ad buyers to target by parameters such as location, device, format, and genre. Heather Gordon, Director, Digital Sales, at the CBC’s ad sales arm said that will ensure a “brand-safe environment” for advertisers. “To have one of the world’s biggest podcast publishers put their faith in us speaks volumes to our credibility,” said John Rosso, President of Market Development at Triton. “We are really excited to be along for the ride on their journey to conquering new goals and exceeding their podcasting expectations.”
…Chartable, the podcast analytics company, in May launched SmartLinks—shareable, trackable URLs that automatically route listeners to podcasts in their favorite apps, collecting both clicks and downloads. Since then it says more than 1,000 podcasters have begun to use the feature to track millions of clicks and downloads via email newsletters, social media and elsewhere. The company says SmartLinks are a free solution for publishers to track the effectiveness of podcast marketing and advertising. That’s because SmartLinks allow creators to post just one link to their podcast, and get insight into their full marketing funnel from click to download.
… Gangster House is a new podcast on deck from Imperative Entertainment, the film company best known for its release “The Mule” starring Clint Eastwood. It is producing the 10-episode podcast Gangster House that will explore the story of Mike Thevis, a businessman and pornographer. Variety reports Jason Hoch will serve as creator and executive producer of the podcast. He was hired by Imperative earlier this year to lead the company’s new podcast division.