Sports media has long driven a conversation about television and radio play-by-play rights. But a growing number of NFL teams think podcasting should now also be part of the media mix—and none perhaps more than the Philadelphia Eagles. The team already has a half-dozen on-demand programs in its portfolio, and Front Office Sports reports it is preparing to launch three more for the NFL season.
Jen Kavanagh, the Eagles’ top media and marketing executive, tells the online publication that the team has found a fan base with its roster of shows. Last year the Eagles’ podcasts had two million streams across all platforms. And with nine shows available this season—the fifth year it’s been in the podcast business— she predicts they could have twice as big an audience.
“Your fandom is no longer geographically restricted — especially with social media and the way we all connect,” Kavanagh tells Front Office Sports. “We have an opportunity more than ever before to reach out and connect with those people. Entertainment and content are the way we’ll be able to do that.”
The Eagles’ podcasts are all free and each takes a slightly different approach to covering the franchise. Some offer interviews with players and coaches. Others are all about the NFL draft. There’s even the “Feeding the Birds” podcast, which focuses on what Eagles players eat. New shows will look at the history of the team, among other topics. Kavanagh said she’s had Eagles players express interest in hosting shows.
The podcasts are also proving themselves not only to be a marketing tool, but also a money-maker. The Eagles have signed Lincoln Financial (which has naming rights to the stadium where the team plays) and Gatorade to sponsor some of its podcasts.