There was a time when an air personality lost their job, they had no way to connect with listeners or remain a presence in a local market. Social media has changed that, and increasingly more “on the beach” radio hosts are turning to podcasting as a way to bridge the time to their next on-air gig.

The latest to launch a podcast is Kevin Howard, who exited the morning show he co-hosted on AC KGBX-FM Springfield, MO (105.9) last month. The podcast is called What’s Up, Kevin Howard and he tells the Springfield News-Leader that he plans to release a 30-minute show each weekend.

“After the first week of being off, I was just wanting to put something out there,” Howard told the News-Leader. “I’ve been here since 1995, and obviously it’s a huge part of my life. I want to keep it going. Hopefully we will be back on the air somewhere pretty soon.”

Delany said the podcast will cover a lot of the same ground as his old radio show did, with an emphasis on Springfield. His former KGBX-FM co-host Liz Delany joined Howard for his second podcast and may become a regular on the show. He’s also getting help from a former station coworker, Matthew Parrish, on producing the podcast.

The crop of radio hosts-turned-podcasters has grown during the past year and Atlanta’s Kim “The Kimmer” Peterson is the model many hope to replicate. Kimmer launched his The Kimmer Show podcast in December after he lost his job last June at the defunct “Talk 106.7” WYAY. Just weeks later another Atlanta broadcaster snatched up his services and Kimmer will host afternoon drive on WTZA (1010) and the Atlanta-licensed translator W271CV at 102.1 FM when the station launches this month. The Atlanta Journal-Constitution reports Will Regan, a local entrepreneur, plans to lease the two signals from K&Z Broadcasting, which currently airs Spanish Contemporary Christian “Vida” on the stations.