To help satiate the content appetite for millions of sports fans (and the advertisers that target them), iHeartMedia is rolling up all of its sports assets into a new digital media play. The company today launched iHeartRadio Sports, a new website that aggregates its sports podcasts and content from its radio stations and personalities along with the latest sports news.
The new portal will include the roughly 25,000 sports podcasts on iHeartRadio including The Herd with Colin Cowherd, 3 and Out with John MiddleKauff, Outkick the Coverage with Clay Travis, and Sports Wars. It will also offer access to 195 live broadcast and digital radio stations, including local iHeart stations and the Fox Sports Radio national feed. Fox Sports Radio is a division of iHeart’s Premiere Networks in a partnership with Fox Sports. In August, iHeart said Fox Sports Radio’s podcasts reached 10.3 million total monthly listens, marking back-to-back months that the network had surpassed the 10 million milestone.
“iHeartRadio has long been a destination for the biggest sports fans and now provides the premier destination where they can find all their favorite teams, podcasts, personalities and stations all in one place,” Darren Davis, President of iHeartRadio and iHeartMedia Networks Group, said in a news release. “Sports listeners are incredibly passionate and this new destination utilizes the power and reach of iHeartMedia and its programming to create an encompassing all-things-sports experience like no other, for those enthusiastic fanatics everywhere, whether it’s getting outstanding play-by-play of the latest Dodgers game to sports betting podcasts for expert picks and analysis.”
Long a highly sought after audience for advertisers, sports programming is growing in cache as sports gambling becomes more mainstream. With iHeartRadioSports, the company is in a better position to capitalize on increased demand for sports content from consumers and advertisers. The new web portal joins a growing digital field that includes the likes of ESPN, Entercom’s Radio.comSports, Sporting News, SB Nation, The Athletic and others.
The site’s breadth and depth of content will be expansive, aggregating programming and content from iHeart's local and national sports radio hosts, including insider access, interviews and live reports. It will also draw on the company’s relationships with major sports teams on both the professional and college level. Among the teams iHeart has play-by-play deals with are the Dodgers, Clippers, Kings, Chargers and UCLA in Los Angeles; the Vikings, Wild and Gophers in Minnesota; the Reds, Bengals and University of Cincinnati Football and Basketball in Cincinnati; the Broncos, Rockies and University of Colorado Football in Colorado; the Indians and Cavaliers in Cleveland; and the Miami Marlins and Florida Gators in Florida.
In June, the company launched iHeartRadio Sports Daily – a newsletter featuring top sports stories and videos that are sent out daily to sports fans.