The marketing consulting firm Reed-Edwards Global has launched PodCo Media Network, which will focus on business podcasts. PMN launches with four shows under its umbrella and says it plans to expand to 30 podcasts during the next 18 months.
The company will announce a new podcast series every month, with original business content related to Opportunity Zones, AI, financial wellness, legal cannabis, the art world, Latin American entrepreneurship, corporate training, travel, and sustainability, to name a few. PMN plans to expand its network to 30 podcasts over the next 18 months.
Mark Reed-Edwards and Garnet Heraman are co-founders of PMN. The two men already host The Innovation Podcast together. And Reed-Edwards is also the host of the Confessions of a Marketer podcast. Both shows lead the launch of the network. It also includes the My First Job and Demystifying Data podcasts. In an announcement, PMN says it expects the other podcasts they’ll add in the coming months will focus on topics including artificial intelligence, financial wellness, legal cannabis, the art world, corporate training, travel, and sustainability.
“PMN podcasts will all feature a signature editorial approach: conversational, edgy, entertaining and educational,” Reed-Edwards said. “Above all, we curate content that has a distinct point of view focused on discovering new voices, diverse perspectives, and under-represented topics.”
PMN is also actively soliciting branded content as well with its Podcast on a Platter platform that it says offers a turnkey solution for business experts who want to launch a podcast but don’t have the knowhow or technology to do so.
Heraman says that while their infrastructure is highly scalable, it’s content that’s driving them forward. “Our passion for curating business content from diverse voices is the real secret sauce,” he said.