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Podsights is expanding its advertising attribution and measurement beyond podcasting to streaming music and online radio using its same pixel-based technology. “You can now find trackable results for both your streaming audio and podcasts ads all within your Podsights dashboard,” it says in the announcement.  Still in beta, Podsights is not making the feature for all brands.  

The expansion into other forms of streaming audio is one of several updates from Podsights in the podcast realm. Advertisers will also be able to see upcoming embedded episodes and when impressions will run within their campaigns. Podsights has added charts that show the estimated total downloads per day or week for upcoming episodes in two places within the Podsights dashboard.

Its homepage is also getting a new section that shows all the upcoming episodes that the brand will appear on. And there will be a campaign overview page that will show only the upcoming episodes within the selected campaign. It has also renamed its promotional campaigns tab to marketing campaigns.

Podsights in March announced that it had raised $4 million in new funding, which the company said it planned to use to grow its services and staff. Podsights previously raised $1.5 million in seed funding in January 2020.