The top three podcasts remained the same in May according to Podtrac. The New York Times-produced morning news The Daily remained the most listened-to podcast, based on U.S. unique monthly audience. It was followed by This American Life and iHeartRadio’s Stuff You Should Know. NPR’s morning news podcast Up First and Daily Wire’s The Ben Shapiro Show rounded out the top five.
Among the big moves is Planet Money, the NPR-produced financial and consumer news podcast jumped to No. 6 in May—up four spots from a month earlier. A new entrant on the Podtrac monthly snapshot comes from PRX and “Local Public Radio” KALW San Francisco (91.7). Debuting at No. 17, the Roman Mars-hosted and produced podcast called 99% Invisible describes itself as “a tiny radio show about design, architecture and the 99% invisible activity that shapes our world.”
Podtrac’s ranker also includes a rarity: the on-demand version of a broadcast radio morning show. In this case it’s the Premiere Networks’ syndicated The Breakfast Club. Based at urban “Power 105.1” WWPR-FM New York, the DJ Envy, Angela Yee and Charlamagne Tha God-hosted show airs on more than 80 stations nationwide.
Here’s the list of the top shows in May among publishers measured by Podtrac:
The numbers released for May reflect an update made by Podtrac two months ago to the measurement algorithm that calculates unique downloads. It was brought about by Podtrac’s embrace of standards develop by the Interactive Advertising Bureau (IAB) Tech Lab. The IAB’s Podcast Measurement Technical Guidelines 2.0 change what counts as a download. For example, in the past, if someone were to listen to a podcast, press stop, then play again, that would count as two downloads. Now, it counts as one. Plus, someone needs to listen for a full 60 seconds before it counts as a download. Podtrac has said that most podcasters didn’t see a “substantial” change in their unique monthly audience numbers, however download numbers mostly declined because of the new guidelines.