Podtrac220x

Thanksgiving will seem a bit more like a traditional holiday this year, and that could impact how much podcast listening is done. In the meantime, Podtrac reports downloads to the publishers it measures were up one percent last week. And downloads were up a more significant 10% year-over-year.

The weekly update shows the Sports and Science categories had the biggest growth, with downloads in both of those genres up by three percent compared to a week earlier. Other categories that had grown last week included Comedy, News, and Society & Culture, all of which were up one percent week-to-week.

Among the other big genres, the History category had the week’s biggest decline -- its downloads were down six percent, with declines also recorded for Arts (-5%), Business (-3%), and Religion & Spirituality (-2%). True Crime was flat compared to a week earlier.

Podtrac reported earlier that during the month of October iHeartRadio had the most global streams and downloads with a tally of 321 million, which was a 14% month-to-month increase. NPR ranked second, followed by Wondery, the New York times, and ABC/ESPN parent the Walt Disney Company.

Overall, Podtrac says global downloads for the top 20 were up nine percent during October compared to a month earlier. But with more of the world open versus last fall, it notes downloads were down nine percent year-over-year.

Podtrac also reports only one of the top 20 publishers posted a decline in their unique monthly U.S. audience in October compared to September – the rest were either up or flat. It reports the average publisher had a seven percent month-over-month increase in their U.S. unique monthly audience last month, reversing a similarly-sized drop a month earlier. They were also up one percent versus a year ago.