The number of podcasts available on Radio.com is multiplying, thanks to a newly-announced deal with Libsyn to distribute the shows it hosts on the streaming app. Through the agreement, Radio.com’s users will now have direct access to the 62,000 active podcasts, totaling over 4.9 million episodes, hosted on Libsyn.
“The Radio.com partnership will make it easier for listeners to consume our great podcasts by making the podcasts directly available on an app they already use daily,” said Libsyn VP of Podcaster Relations Rob Walch. Currently, the Libsyn network reaches over 111 million monthly unique audience members. “We are very excited for the growth that Radio.com will bring to podcasting and are thrilled to work directly with Entercom to make it very easy for all of the shows hosted on our service to be part of their digital platform,” Walch said.
On The Feed podcast episode about the partnership, Walch explained Libsyn podcasts won’t automatically be added to Radio.com. Producers will need to select Radio.com as a destination for their show and then the podcast will pop up within a few hours. He also noted they have beta-tested the integration with about 200 shows to ensure the two systems will work together without a hitch.
Libsyn has created a custom destination for Radio.com allowing podcasters to control the timing and number of episodes they release to the Radio.com audience, including the ability to release exclusive content to the platform. Then, using Libsyn’s audience analytics platform, podcasters will be able to gauge the size and unique geographic location of audiences consuming their content.
“Podcast listening on Radio.com continues to grow at an accelerating pace,” said Corey Podolsky, Vice President of Business Development at Entercom. “Partnering with Libsyn to make it simple for podcasters to reach millions of listeners on our platform is a win for everyone.”
Apple Podcasts still has the most shows of any app with more than 700,000 podcasts listed. Other apps have also been bulking up their ranks in recent months as well. Last week iHeartMedia announced it hit a podcast milestone with more than 250,000 podcasts available on the iHeartRadio app.
Entercom last week announced its first original podcast series. It is teaming with Cadence13 to produceTo War And Back. The six-episode series explores the lives of three combat veterans and their journeys on the battlefield and on their return home. To War and Back will launch on June 10.
Entercom bought a 45% stake in Cadence13 last July and under the terms of its $9.7 million investment, Entercom has to wait another two years before it has an option to buy the remaining ownership interest in Cadence13 in 2021. In the meantime Cadence13 has a multiyear services agreement to sell advertising for all Entercom podcasts. It also has committed to dedicate “significant resources” to help Entercom’s stations develop podcasts using the company’s roster of local radio hosts.