The Spanish-speaking world is where some of the fastest growth rates are coming for podcast consumption. Aiming to capitalize on that trend, the podcast listening app RadioPublic has partnered with Súbela, a popular podcast and streaming music service in Chile. Why Chile? A recent analysis by Voxnest showed it had the fast-growing podcast listening rates of anywhere in the world with 84% year-over-year growth. The alliance has given RadioPublic a total of 30 Spanish-language podcasts. It says the partnership with the Súbela team will also mean that any website tied to a show will be localized in Spanish.
“One of the most exciting opportunities in podcasting is the growth of the medium internationally, as we see the pioneering of new voices, languages, and formats develop globally,” says Jake Shaprio, co-founder of RadioPublic. He says Súbela received more than two million downloads across their ten shows last year. “As podcast listenership grows outside of the United States, Súbela’s understanding and network of Latin American podcasts brings new podcasts and new listeners to the ever-expanding podcast landscape,” says Shaprio. He also notes in the announcement that he’s known Súbela co-founder Felipe Heusser since 2011.
As Podcast News Daily reported in April, the four countries with the fastest-growing podcast listening rates are all Spanish-speaking. After Chile on the Voxnest ranker, there’s Argentina (+55%), Peru (+49%), and Mexico (+48%). Voxnest says Spanish-language podcast listening increased 13% in 2018 and it forecasts a boom for 2019.
RadioPublic was created by a group of public radio veterans in 2016 with financial backing from big-name media organizations such as The New York Times, Knight Foundation Enterprise Fund, American Public Media and McClatchy.