The media group Religion of Sports – formed by NFL quarterback Tom Brady, former New York Giants defensive end turned “Good Morning America” host Michael Strahan, and filmmaker Gotham Chopra – have struck a partnership with the public media company PRX to collaborate and promote its podcasts as the sports media company unveils a slate of shows in 2021.
PRX will serve as a distribution partner with its best-in-class podcast publishing platform. Also as part of the partnership, PRX will provide support through podcast sponsorship services and promotion, as well as editorial and production collaboration.
“At PRX, we aim to expand possibilities of public media while partnering with incredible creators,” said Jason Saldanha, Chief of Business Development at PRX. “It’s a thrill to partner with the master creators at Religion of Sports. We share a commitment to high-quality storytelling that resonates deeply with audiences and can’t wait to help bring listeners must-hear programming in the year ahead,” he said in the announcement.
Religion of Sports said in July that it had raised $10 million from investors, including Elysian Park, Advancit, Courtside Ventures and LinkinFirm. The company said it would use the money to expand its content roster including what the company has said will be a “major” podcast slate.
Chopra, who serves as Chief Creative Officer, said he, Brandy and Strahan launched Religion of Sports three years ago to answer the central question of why sports matter. “We had a vision to tell these stories about how sports test the limits of human potential, change the fabric of our society and culture, and are a prism by which we can better understand ourselves and the world,” said Chopra.“Our video projects have captured the attention and imagination of hundreds of millions of people, and we are so excited to bring the same vision, intensity and mission to audio.”
PRX said it would announce Religion of Sports’ lineup of podcasts “at a later day.” In the meantime, it has already assembled a podcast team that includes several audio veterans such as Senior Producer Kate McAuliffe, who previously produced podcasts for ABC, CBS and Wondery; Senior ProducerJessica Pupovac,former producer at NPR’s “Morning Edition and editor for WBEZ Chicago’s Curious City podcast; Senior Writer and Host Tim Rohan, who hosts the Steve McNair: Fall of a Titan podcast from Sports Illustrated; Story Editor Michael Garofalo, aformer producer/editor for NPR’s weekly series “StoryCorps” feature; Associate Producer Timothy Lou Ly, aformer producer for podcasts The Moth Radio Hour, Should This Exist and Meditative Story; Associate Producer Devon Manze, a former producer for the Why Sports Matter podcast; Production Assistant Meghan Coyle,aformer digital campaign manager at NPR and digital news clerk at Southern California Public Radio; and Production Assistant
Iggy Monda, a former associate producer for the Electionomics podcast.
Religion of Sports has already been dabbling in podcasting. A year ago it released Why Sports Matter in co-production with Cadence13. This summer it debuted the limited-run series More Than A Game, a podcast that said its aim was to show how the wisdom drawn from sports can help in the everyday world.
Religion of Sports also publishes Now For Tomorrow in a co-production with Magnificent Noise. Launched in April, the show is hosted by New Age guru Deepak Chopra and offers listeners tips on how to take actions to “make tomorrow better.” The weekly show has episodes that are bite-sized — some being just five to ten minutes in length.