For podcasters who wonder whether big-name celebrities are good for the industry, consider what actor Will Ferrell just achieved to promote the new season of The Ron Burgundy Podcast on the iHeartPodcast Network. Last Thursday night Burgundy turned up as a surprise guest on six late-night television talk shows and in each case gave his podcast a plug—not only promoting season two of his show but exposing the medium to viewers who may not yet be podcast listeners.
Ferrell appeared on The Late Show with Stephen Colbert on CBS, The Tonight Show with Jimmy Fallon on NBC, Jimmy Kimmel Live on ABC, Conan O’Brien on TBS, and then returned to CBS for The Late Late Show with James Corden and to NBC for Late Night with Seth Meyers. And if that feat wasn’t enough, it caught the attention of producers at Access Hollywood who did a story about the appearances on the syndicated TV show. Same for the website Deadline which called the six-show blitz “unprecedented.”
“I didn’t know what a podcast was, I thought it was my own talk show on television. Turns out I’m thrown into a padded room with a sweaty microphone. It was too much money to say no,” Burgundy told O’Brien, who himself hosts the Conan O’Brien Needs A Friend podcast. He also told Corden that dream guests on his podcast include Abraham Lincoln, Chris Pine or Chris Pratt. “Any of the two Chrises,” he said.
Conal Byrne, President of the iHeartMedia Podcast Network, told Podcast News Daily it’s the “top of the mountain” in terms of creativity. “Will Ferrell is one of the most creative people I have ever had the pleasure of being in the orbit of. It is the top of the mountain creatively. And he brought all that creative force to bear on his podcast,” Byrne said.
The Ron Burgundy Podcast became the first podcast to be showcased on iHeart’s new “Sunday Night Podcasts” show over the weekend. The podcast aired on 270 iHeartMedia radio stations across a variety of formats, including CHR, hot AC, country, rock, urban and news/talk as part of its “Podcast, Meet Broadcast” initiative.