Entercom, the parent of podcast studios Cadence13 and Pineapple Street Studios and the podcast ad marketplace Podcorn, has rebranded itself as Audacy. As part of the change, it will sunset the Radio.com brand for its podcast and streaming radio app but keep the podcast company names. They will however tag themselves as "an Audacy company."
The newly rebranded Audacy app will include podcasts and streaming radio. “A number of original podcasts will launch exclusively in a bingeable window on Audacy’s app,” the company said in an announcement. That includes the now-available series My Fugitive by documentarian Nina Gilden Seavey. The true crime series is about Howard Mechanic, who became one of the longest running fugitives in U.S. history.
Another exclusive will be Stay Away from Matthew Magill from Pineapple Street producer Eric Mennel set to debut April 13. It tells the story of Matthew Magill, who died alone in the woods on the Florida-Georgia border. In reporting the series Mennel comes across a box he left behind, and he is left facing questions about his own life, mistakes, and family secrets.
As part of the name change, Audacy has also said it is planning to debut new original podcasts that will be available exclusively on the Audacy app, including new shows from New York sports radio host Boomer Esiason, syndicated hip-hop radio host Big Tigger, and NBC Sports podcaster Rich Eisen. Overall, the company aims to double the number of original series it releases this year.
Audacy also announced that singer-actress-activist Demi Lovato will host her first-ever podcast via its podcast studio Cadence13. The still untitled series will be produced by OBB Sound, the audio division of OBB Media, and SB Projects. More details on the Lovato project are expected to be made public in May.
The move to kill off the Entercom name which dates to 1968 caps what the company says has been its three-year effort to reposition the company into a multiplatform audio content and entertainment organization, including podcasting.
“We have transformed into a fundamentally different and dramatically enhanced organization and so it is time to embrace a new name and brand identity which better reflects who we have become and our vision for the future,” said CEO David Field in the announcement.
Since merging with CBS Radio in late 2017, Entercom spent $48 million to buy podcast creators Cadence13 and Pineapple Street Studios in 2019, and more recently Podcorn in a deal valued at $22.5 million. Leveraging its sports radio platform, it has moved aggressively into sports betting content, investing $32 million to buy sports data and iGaming affiliate platform QL Gaming Group and cut a major ad deal with FanDuel. The company has also struck content distribution deals with Apple, Google, Amazon and Twitch and, prior to the pandemic, staged music festivals and boutique listening experiences.
“This moment is not just a change of sign, but a sign of change. Our new brand encapsulates who we’ve become in audio and will guide our forward aspirations,” said Paul Suchman, Chief Marketing Officer at Audacy.
Entercom trademarked the name Audacy in November 2020. The long-rumored change was announced to employees in a Tuesday morning Town Hall-style online meeting. The publicly traded company will see its ticker symbol change from “ETM” to “AUD” on April 9 on the New York Stock Exchange to reflect the rebranding.
Entercom is the latest company to rename itself to reflect an expansion beyond its broadcast radio roots, following in the footsteps of iHeartMedia (formerly Clear Channel), Urban One (formerly Radio One) and Uforia (the brand name for Univision Radio).