Omnicast Media’s Something You Should Know has joined the Westwood One Podcast Network. The show, hosted by Omnicast Media Managing Partner and radio industry vet Mike Carruthers, was launched in September 2016 and has grown to tens of millions of downloads yearly.
“We have admired the tremendous growth of the Westwood One Podcast Network into the top tier through smart, targeted development and strategic partnerships, and are very excited to align ourselves with some of the best creative and executive talent in podcasting,” Carruthers said in an announcement. “Both Ken Williams, my partner in Omnicast Media, and I share previous success with Westwood One in radio, and we look forward to continuing that success in podcasting.”
In each episode, Carruthers interviews top experts in their fields to offer information and advice to help listeners save time and money, advance their careers, become wealthy, improve relationships, and simply get more out of life. The podcast publishes each Monday, Thursday, and Saturday.
“Mike and Omnicast translated the popular Something You Should Know radio feature into a powerhouse podcast, allowing Mike to give his loyal audience a great deal more insight and in-depth information,” Suzanne Grimes, EVP Marketing, Cumulus Media and President, Westwood One added. “With Mike and Ken back in the Westwood family, we are excited to grow the show’s formidable audience even further and extend that listener connection to our advertising partners.”