The home audio hardware maker Sonos continues to invest more in the content that comes out of its speakers. It has recruited poet and writer Hanif Abdurraqib to launch Object of Sound, a new podcast and weekly radio show. Object of Sound is one of Sonos Radio’s first weekly shows accessible to listeners on all major podcast platforms.
Abdurraqib previously was the writer and host of the seven-episode Lost Notes: 1980 podcast. In his new show Object of Sound, he will take listeners deep into the music of the moment. Sonos says the series will combine the intimate storytelling of a podcast with the “genre-jumping joy” of freeform radio. Among the guests lined up so far include Moses Sumney, Wilco’s Jeff Tweedy, and Open Mike Eagle.
Object of Sound will also offer multiple ways to discover new music in an age of algorithmic playlists. Every episode culminates with one of Abdurraqib’s playlists themed to the topic and a deep dive into why he chose each track. The first episode drops on Friday, January 15.
Sonos says it is already having success in the content realm. Sonos Radio is already the third-most streamed service on Sonos products.
On the music front, the company has also unveiled a new programming lineup for Sonos Radio and Sonos HD Radio, including artist stations from D’Angelo, FKA twigs, Björk and The Chemical Brothers. New radio shows from artists currently streaming on Sonos Radio, including Thom Yorke, Brittany Howard, Dolly Parton and Third Man Records, will also debut. The new stations from the speaker manufacturer extends its content offerings for its free and premium digital radio services.
Additionally, new genre stations will be added including Blacksmith Radio from Corey Smyth, artist manager for De La Soul, Vince Staples, Mos Def and Dave Chappelle. Smyth will give listeners a behind-the-scenes look into his career and share conversations with his favorite collaborators and play some of his favorite music.
“These stations are direct lines into the minds of creators, and opportunities to hear what fuels their creativity in a fresh, raw way,” said Global Head of Music Brian Beck in the announcement. “We’re giving listeners a chance to find new music by flipping through the personal record collections of some of the most private but influential artists of our time. It's taking music discovery to the next level.”
Sonos Radio is available for free for all Sonos customers and is preloaded in the Sonos app. The company charges $7.99 a month for Sonos HD Radio.