Sony Music’s new podcast venture has begun to staff up. The still unnamed joint venture between the record label and radio-podcasting veterans Adam Davidson and Laura Mayer has hired Slate’s senior podcast producer T.J. Rafael to serve in a similar role at the new company. “I'll be producing podcasts and evaluating new ideas for shows starting in mid-August,” Rafael announced on Twitter.
Sony Music has said the Brooklyn, NY-based podcast division will look to leverage the company’s existing capabilities in audio production, marketing, sales and distribution, and data and analytics. “We want to enhance opportunities for talented storytellers in this rapidly evolving audio entertainment segment,” said Rob Stringer, CEO, Sony Music Entertainment in the May announcement. Davidson and Mayer each reportedly own 25% of the venture with Sony Music holding a 50% stake.
Sony Music isn’t the first record label to branch out into podcasting. Universal Music Group has also struck a development deal with podcast creator Wondery. The two companies will jointly develop and produce podcasts that draw on UMG’s music catalog as well as its roster of artists and labels.