Blue Wire

The sports podcasting network Blue Wire is looking to make a bigger splash as it announces a pair of alliances for distribution of its more than 85 original podcasts and take those shows to ad buyers. Blue Wire has signed a distribution agreement with Simplecast and a sales representation agreement with Podcast Ad Reps.

The San Francisco company was created two years ago by Kevin Jones, a veteran sports reporter who most recently was Digital Content Manager and 49ers Beat Reporter at Cumulus Media’s sports KNBR San Francisco (680). Blue Wire is described as a “hyperlocal” sports podcasting network made up of journalists, broadcasters, former athletes and influential fans as it bills itself as a home for younger content creators who have built highly engaged audiences on Twitter, Snap and YouTube. It notes that has meant its roster includes 40 hosts who are women of color.

“We’re solving a creator and listener problem in the marketplace,” said Jones. “Podcasts are changing how fans consume sports. New voices are emerging. Listeners are pivoting away from traditional media outlets and instead finding their favorite topical influencer. Blue Wire exists to help our podcasters and fans build these stronger relationships.”

Podcast Ad Reps will take that mission to the ad market. “Our team was excited to accept the challenges Kevin and his team presented to us,” said PAR President Rick Selah. “And the shows are a perfect complement to expand our existing sports catalog of powerhouse shows like No Laying Up and The Sports Reporters.”

Blue Wire podcasts cover a wide gambit of sports including the NFL, NBA, MLB, NHL, Premier League, college football, college basketball, fantasy, and gambling. “We are now capable of offering coverage year-round to our agency partners seeking sports fans,” said PAR CRO Anthony Savelli.

Blue Wire plans to further expand its lineup this year as it has begun to dip its toe into pop culture and plans to branch into original storytelling. It also is designing an “academy” for college podcasters.

Dane Cardiel, Director of Sales and Partnerships at Simplecast calls Blue Wire’s model “innovative and noteworthy” as it helps emerging talent find an audience in podcasting. “We can’t wait to see what they accomplish next,” he said.