Saving specific episodes is a feature that several podcast listening apps already feature. Now it will also be a tool that listeners will have at their fingertips when using Spotify. The company says it has added a “Your Episodes” feature. It will allow users to easily bookmark their podcast episode recommendations, latest discoveries, and all-time favorites with just one tap of the “+” key on an episode card or an episode page. They will then be able to access those episodes which can be found in the “Your Library” section of the app.
The feature begins rolling out today to free and premium users on Android and iOS in all Spotify markets where podcasts are available.
Separately, Hyundai and Spotify have come together on a local program that will feature three emerging artists that will create a curated virtual tour of their hometowns through audio and visual storytelling. The My City Unlocked content will include music playlists, podcast interviews and video content that showcase personal stories and inspiration from their hometowns.
The first three cities include Miami, where the companies are working with the artist Lauren Jauregu; New York, where singer Amber Mark will guide the tour; and Los Angeles, with remix artist Gryffin as the host. Along the way, Hyundai will promote its new 2021 Elantra.
“Through this first-of-its-kind partnership, we are using music as a content centerpiece to connect the feeling of unlocking better local experiences with the technology-infused 2021 Elantra,” said Angela Zepeda, CMO of Hyundai Motor America in the announcement.
The My City Unlocked campaign was developed and produced by Hyundai’s agency of record, Innocean USA, in partnership with Spotify’s in-house Creative Solutions team.
Spotify's Brian Berner, Head of North America Ad Sales, said “marketers are taking notice” of the creative storytelling potential of streaming audio. “Together with Hyundai, we're bringing together the richness and intimacy of audio and our streaming intelligence to shine a light on local culture and creators, unlocking the many ways that audio can be used to captivate audiences and deliver the impact that brands expect,” he said.