Five months after soft-launching Podcast Subscriptions in the U.S., Spotify is making the feature available more broadly across the world. During the next four weeks the company is adding 29 additional markets where podcasters can offer subscriber-only content and monetize their shows beyond advertising.
The 33-nation map now includes several countries where American podcasts have found sizable audiences, including the U.K., Australia and New Zealand. And on Nov. 22, more countries will be added including Canada.
“For U.S. creators who have already set up a subscription offering, your listeners in, for example, the U.K., Australia, and Canada can finally support your show and get access to exclusive content,” said Spotify in the announcement. “For creators outside the U.S. it’s your turn to try Podcast Subscriptions and tap into a potential subscriber base spanning 34 countries, including the U.S. In other words, today’s expansion is a win-win for the creator community.”
Podcasters will have 20 pricing options to offer to their listeners ranging from as little as $0.49 to as much as $150. Spotify has said it will not apply any surcharge to the money that podcasters make, other than a transaction fee, through 2023 when it plans to introduce a five percent fee for the feature. Spotify is hoping that will help make its subscription offering more attractive than Apple Podcast Subscriptions which takes a 30% cut of podcasters’ subscription revenue.
After working with podcasters this year, Spotify has said it will provide contact information to subscribers who have opted-in to receive communications.
Included in today’s global rollout are Australia, New Zealand, Hong Kong, Singapore, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and the United Kingdom. And next week, on Nov. 22, the following countries will be added: Canada, Germany, Austria, and France.
Spotify also announced that podcast ad buying capabilities are now available in the U.S. for its Spotify Ad Studio. Brands will be able to buy ads on a podcast starting at $500 per campaign.
In another move, Spotify has also announced that it plans to launch its song lyrics feature worldwide. It has partnered with Musixmatch to allow users to see a song’s lyrics regardless of whether they are listening on a phone, desktop, TV or gaming console. Spotify’s lyrics feature is available beginning Nov. 18 in 28 markets, including the U.S.
“Lyrics are one of the most requested features from listeners across the globe. So after iterating and testing, we’ve created an experience that’s simple and interactive—and even shareable,” said Spotify in the announcement. Spotify says its catalog includes more than 70 million songs.