Picturing the typical podcast listener, a fan of pro wrestling may not be the first thing that comes to mind. After all, most of the top-ranked shows are about current events and exploring topics like money and science. But a long-awaited new season from WWE legend Steve Austin is demonstrating that as podcast becomes more mainstream, it’s a better reflection of what’s popular in America overall.
The Steve Austin Show returned for its long hiatus on June 18 with a new episode as part of Austin’s deal with PodcastOne. The company reports since it was published the show has had more than one million downloads. On the episode, Austin spoke with Tony Khan, who is launching a new wrestling league.
Austin announced in December that he was “taking a breather” from his weekly show which launched in 2013 “to decompress his brain for an unspecified period of time.” PodcastOne has been re-running Austin’s original shows in order to keep listeners engaged.
“Since January, we’ve been running Steve’s classic podcasts from the last five years,” PodcastOne executive chairman Norm Pattiz says. “There is no substitute for original content from the ‘global icon and national treasure,’ Steve Austin. He hits the ground running and is reaching his biggest audience ever.”
True Car has signed to sponsor the latest season, which will release new episodes every Tuesday.