Streaming and podcast tech provider StreamGuys has released a significant updated for its SGplayer HTML5-based multimedia player. The third generation features a fully redesigned user interface, greater continuity between desktop and mobile experiences, and additional privacy compliance tools for companies that are leveraging targeted advertising capabilities around the globe. StreamGuys Executive Vice President Jason Osburn says the update delivers a “sleeker, more elegant design” that will be easier for audiences to navigate. 

The most noticeable change in the new version is the dramatically overhauled look and feel. SGplayer 3.0’s new interface puts the visual focus more heavily on the branding and artwork of the broadcast station or podcast while more cleanly integrating additional elements such as song metadata and advertising. But it also means that other functions, such as stream or episode selection which had always been visible on-screen in earlier versions, have been moved into collapsible menus to minimize distractions and streamline the user experience. 

The company says the changes should make it simpler for SGplayer users to switch between multiple live streams offered by a station, or to find a particular podcast. Rather than scrolling through lists of available content, users can now search amongst stream sources and podcast episodes to find the content they are interested in. 

SGplayer 3.0 also unifies the user experience across desktop browsers and mobile devices into a single, fully responsive interface design. Previously offered as separate but similar desktop and mobile versions, the SGplayer 3.0 features a single player URL for customers to embed within their websites that automatically adapts to each audience member’s device. 

“Version 3.0 is a re-envisioning and modernizing of how people see and interact with SGplayer,” Osburn said. “The expectations of content providers and their audiences continue to evolve, with our customers wanting their website and media experiences to be even smoother and more usable for their visitors. SGplayer 3.0 packs its feature-richness and flexibility into a sleeker, more elegant design that is easier for audiences to navigate.” 

There are also improved privacy controls, especially useful for media companies delivering content to listeners in Europe and California, where GDPR and CCPA compliance is needed. That means users who accept the use of cookies will receive relevant ads based on their location and demographics, while those who deny permission will receive general ads. As with previous releases, the new SGplayer synchronizes on-screen banner ads with audio spots and also integrates with both server-side and client-side ad insertion ecosystems. It also includes Nielsen SDK integration for enhanced online audience measurement