The San Diego Union-Tribune may not be read by many Gen Zs, but that is not stopping the newspaper from reaching out to the age group on their own media terms. The paper has launched Hello Gen Z, a podcast that may also help listeners beyond the age group better understand those born in and after 1997.
The Union-Tribune says the podcast will introduce listeners to the generation that is changing the face of America, with Greta Thunberg, Billie Eilish and Simone Biles among those already capturing the headlines. Hosted by Abby Hamblin and Kristy Totten, both members of the Ideas and Opinion team at the Union-Tribune, the paper says the podcast will feature Gen Zs talking about their hopes and their fears, about who they are — and who they aren’t. “We’re not all one thing. We’re the TikTok generation and we’re also the protest generation. We are everything at once,” said Endiya Griffin, a young writer and activist featured on the upcoming podcast.
Hello Gen Z will debut Thursday, July 23. The Union-Tribune will release a new episode each Thursday for nine weeks.
It is the second new podcast from the Union-Tribune in recent months. In May it launched a new weekly show called Name Drop San Diego. The paper says the podcast celebrates the people who have shaped San Diego and been shaped by it. The Union-Tribune also publishes the weekday afternoon news roundup podcast San Diego News Fix, the weekly podcast The Conversation featuring local newsmakers, the San Diego Padres-focused Hot Lava sports podcast, and the Aztecs Hoopla podcast about San Diego State University basketball.