WFUV 220

New York’s indie rock radio station WFUV (90.7) may be a trendsetter when it comes to music and live streaming, but it has been a laggard when it comes to podcasting. “We were slow to join the podcasting game, but we knew we needed to ramp up our podcast presence,” said Jim O'Hara, the station’s Associate Director of Technical Operations. So WFUV says it has connected with StreamGuys to help use technology to repurpose on-air content for on-demand listening.

WFUV has been using StreamGuys technology for its live streaming for the past 15 years, but earlier this year it also began leveraging its SGrecast podcast management and live stream repurposing solution. SGrecast allows a user to automate the process and today WFUV’s website now offers a two-week, rolling, on-demand archive of programs from its live weekend broadcasts. 

“We use SGrecast’s side channel recorders to capture our live stream and make audio of our shows instantly available on demand,” O’Hara explained. “It’s a completely automated system, which is great for us since we don’t have a lot of human resources to dedicate to these jobs. It’s also great for our listeners, since it lets them catch up on any shows that they miss.”

The Fordham University-owned station also offers a lot of news and sports programming, much of which is generated by student broadcasters. O’Hara says they can now just go into SGrecast, create a new podcast on the fly, and upload some episodes. “They’ll have a brand new podcast up and running in minutes, without needing oversight or interaction from our technical staff,” he said.

WFUV also leverages StreamGuys’ third-party monetization platform to incorporate pre-roll advertising from the station’s underwriters.

StreamGuys is sharing the WFUV experience to not only sell its SGrecast product to broadcasters, but also illustrate how easy podcasting can be for a radio station willing to tap into technology advances to eliminate barriers that previous impeded such creativity.

“It really allows all of our departments to act with freedom,” said O’Hara. “It improves not only our efficiency but also their ability to be creative, as there are no hurdles to implementing new ideas they have. If a particular department has an idea for a new podcast, they can just go for it – they don’t need to go through other departments or wait for our technical team. They can do it independently, which really improves our creativity as a station.”