Podcasting may be how a lot of people came to learn of Barstool Sports, but the brand is casting its sights on growing its video business. Barstool has struck a deal to create a new channel on the streaming television service Sling TV. The Barstool Sports Channel will feature a mix of sports and pop culture content including video versions of several podcasts.
"Having our own channel on Sling is another way for Barstool to continue to move the goal post and break barriers in broadcast and streaming," said Barstool CEO Erika Nardini. "We are ready to bring both Barstool and Sling’s engaged audiences our content and personalities in time for the college and pro football seasons and much more,” she said in the announcement.
The Barstool Sports Channel will offer a mix of live and on-demand content. Among the podcasts that will be available for viewing are Pardon My Take, Call Him Papi with David Ortiz and Jared Carrabis, and the golf podcast Fore Play. Other Sling shows will be based on Barstool blogs and existing video series, such as Barstool founder Dave Portnoy’s “One Bite” pizza reviews. There will also be Sling exclusives such as “The Brandon Walker College Football Show” that will air each Monday through Thursday evening. As part of their alliance, the content will be available exclusively on Sling for two weeks before a wider release.
"We're thrilled to partner with Barstool Sports to bring the new Barstool Sports Channel to streaming TV audiences across America, giving broader exposure to their highly engaging content and personalities," said Sling TV President Michael Schwimmer. "We're confident that Barstool's incredibly engaged and loyal audience will embrace the SLING experience, where we continually push the boundaries in streaming live and on-demand TV."
As part of the partnership, Sling will sponsor the Barstool College Football Show with live shows set to stream on Sling ahead of several games, including Washington at Michigan, Wisconsin at Notre Dame, Notre Dame at Virginia Tech, Ohio State at Indiana, and Army v. Navy.
Financial terms were not made public. Sling charges users a monthly fee starting at $35. It has 2.4 million subscribers according to owner Dish Networks.
The Sling deal is a potential loss for Facebook which reportedly was responsible for 79% of Barstool’s 536 million video views last month according to Tubular Labs data. Barstool also distributes its video on services including Roku, Fire TV and Apple TV.